Let’s face it, content is still king! In 2017, having a business blogging strategy that entails value-rich content is what will capture engagement from your audience and make it more effective. According to the Content Marketing Institute, one of the major contributors to B2B marketers experiencing success this past year in their content strategy was due to producing higher quality and more efficient content.
Honing your content creation, along with other factors, will position you have a winning blogging strategy that continues to increase business exposure, improve SEO ranking, generate qualified leads, and bolster your online presence.
So how do you create a strong business blogging strategy? What components are necessary to produce high-quality content that appeals to your audience? Here are five key steps you can employ to build your blog plan for 2017.
5 Steps to Crafting Your 2017 Business Blogging Strategy
#1 Be Clear on Your Ultimate Goals
The first step ensures that your blogging aligns with your true business goals you have set for the year. You see, when you’re clear on your ultimate objectives and target audience, all of the content you generate (whether its blog posts, social media, videos, or eNewsletters) will be directed towards achieving that goal. It will serve as a guide to your blogging, which makes each article purposeful and intentional.
With that said, consider your business objectives. What do you want to accomplish this year? Increased revenue? Better leads? More social media followers? Whatever your goals blogging should be a part of helping you meet them.
Additionally, always keep in mind your target audience when creating your content. Seek to solve their problems, challenges, and address their pains so they see you as the solution. The best way to get super clear on your audience is by developing buyer personas.
#2 Maintain a Consistent Blogging Schedule
Consistency is the key to establishing a credible presence online. There’s so much expertise you have to offer to your audience…use your blog to do so, regularly. It’s highly suggested to utilize an editorial calendar where you can plan, organize, and schedule your content. Having a calendar allows you to plan in advance so you stay on top of your content game. It also gives you an overview so you can fill in the gaps where necessary with curated content.
The more you blog, the more traffic you generate to your site and boost opportunities for new leads. In fact, blogs that post daily generate 4 times more leads than those that posts weekly or less (Source: Right Marketing Mix). Also, 82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly (Source: Hubspot). It pays to maintain a consistent schedule.
In addition to an editorial calendar, here are a few other helpful tools for an active blog presence:
#3 Create Star Quality Content!
As mentioned, producing value-rich content is a must! With so much content is being published daily, you want yours to stand out from the masses. It needs to capture attention quickly, be engaging, piques the readers’ interest, and move them to action.
The following tactics outline how to create star quality content:
#4 Bolster SEO Tactics
Search engine optimization techniques positions your blog posts to be found on Google when your audience is looking for you. The better you optimize your content, the higher chances you’ll drive traffic from the search engines.
The good news with SEO is that there are tried and true approaches that have stood the length of time. By implementing these techniques, you’ll further optimize your blog posts to increase exposure:
Your blog is an invaluable asset to your business; a multifaceted tool that can continue to build your credibility, fan and customer base, email list, and sales. The steps outlined will help better your blogging so it speaks to your audience and gets them to take action. Commit to implementing them and tell us how it’s going in the comments below!