An invitation is the first glimpse potential guests get into what they will experience at your upcoming corporate event. Let them know what's on offer and build a better guest list with these 7 tips on how to get more attendees with customized corporate event invitations.

  1. Ditch the Ambiguity

According to Litmus, you may have just 3-4 seconds to entice readers into opening and reading your emailed invites. If your subject line reads as spam or gets lost in the shuffle, your guest list may turn into an equally lost cause. Ditch "We can't wait to see you!" in favor of "Advance Your Career at Industry Gala 2016! Event Information Inside." Which call to action has more information and is more likely to catch the attention of the audience you're most interested in ensnaring?

  1. Keep it Short

Corporate bigwigs don't have the time or inclination to read a novel. Get to the point, and try to get there in 14 lines or less. Be sure to address the following, and let your invitation design do the rest:

  • Who
  • What
  • Where
  • Why
  • Contact information (phone number, email, event address, etc.)
  • Dress code
  • Necessary information about event schedule ("auction at 8")
  • Where to get more information (website URL)
  1. Who's the Host?

When receiving corporate event invitations, people like to know who is throwing the party they're being asked to attend. It's much more personal to say "Hosted by John Doe, CEO of PartyEnterprises" than to invite people to the PartyEnterprise Launch Event. It's easy to assume that a corporation doesn't care if you, as a unique individual, attends, but when John Doe invites you it seems somewhat more special.

  1. Use Images

Whereas people may just do a cursory scan of a text-filled email, images capture attention in an immediate and memorable way. Make sure the company logo is front and center and then add something of visual interest such as a picture of a previous event, a shot of the venue, or even a picture of the host.

  1. Target the Right People

It doesn't matter how many invitations you send out if they're sent to the wrong people. Separate your rolodex, digital or otherwise, into groups based on geographic location, the industry, events they've previously intended, charitable interests, and so forth. An event management app like Check In Easy, which tracks and organizes attendees information including contact info and events they've not just RSVP’d for but actually attended, can make this list-making process much easier.

  1. Make Registration Easy

The more hoops you make people jump through, the less likely they are to follow through. One-click registration using links embedded in email invitations and intuitive design (don't make people hunt for the "Sign Up" button, for instance) is practically a requirement. If it sounds like we're assuming you're using digital invites, it's because we are; paper invitations are beautiful and undeniably classic, but in an increasingly digital world, paper invitations should be sent in addition to digital invites and never instead of them.

  1. Answer Questions Before They're Asked

Yes, invitations should be short (see above), but not at the expense of important information. Guests who are unsure of where to park, what time to show, or what they should be wearing are less likely to attend because they don't want to get lost or be the only person in black tie in a sea of khaki-clad business casual.