People love to stare at their screens. Technology is so much a part of people's lives right now that it’s estimated on average they spend up to ten hours per day looking at some form of multi-media. That includes smartphones, tablets, and laptops. So the concept of educating people through their screen devices is becoming more and more relevant.
Webinars are one of the best ways that educators at learning institutions and business owners are turning to in order to impart knowledge to students, employees, and consumers in general. Training and teaching becomes much more effective with this relatively new concept that is on fire right now in popularity. The benefits are basically endless, but let’s narrow them down a bit for some key points. Here are nine reasons that webinars for education are so popular right now.
#9: Most People Are Visual Learners
By making your lessons visual via a webinar, you are going to get your point across better considering that most people are visual learners. There are studies from the Visual Teaching Alliance that show that up to 65 percent of the population are visual learners. Reading a manual or book just doesn’t cut it for many people. Having an interactive webinar to learn from with slides and visuals is going to make the knowledge go down much easier and retention that much more effective. The average viewing time for a webinar is 55 minutes according to statistics by ClickMeeting, a well known webinar provider. Anything longer than that and people tend to tune out. Catch their attention with the right images along with an educator who is well spoken and entertaining, and you're bound to produce a successful webinar presentation.
#8: Courses Are Automated
This will allow instructors to teach multi-people over and over again without having to actually do the same lesson many times. You can have an unlimited number of attendees. For the viewer you can also replay webinars anytime because the majority of them are recorded for future use. This type of reference is highly sought after since it allows the user to go back over information as many times as they need to.
#7: Caters To Remote Learners
This is a global economy we are in right now. Having the ability to teach across the world is an asset that’s undeniable for webinars in all kinds of applications. They absolutely cater to the remote student or employee who doesn’t necessarily have to be in the office or classroom to learn.
#6: Short Creation Times
One of the best parts about webinars is that for the creator they aren’t that hard to make. The apps required to make a webinar are fairly easy to follow. If you need to create one in a hurry, it can be done. Short creation times for webinars allow you to get the information and training materials together relatively quickly, which in today’s fast moving world is a bonus. It’s much faster than having to put together actual paper materials which are out of date and wasteful for the environment. Green offices especially enjoy this part of webinar technology with less paper waste.
#5: Interaction With Webinars Helps Engagement
The engagement factor on a webinar is high. It's a live event. People tend to be a bit excited about that factor. You as the moderator can have an interactive interface that even allows people to ask questions, make suggestions, and post their thoughts on social media channels, like Twitter, while the webinar is going on. It gets people involved in a way that has never been done before. Being engaged while watching a webinar is also going to let the attendee retain the information much better when they feel a part of what is going on.
#4: Webinars Are Cost Effective
This is a simple benefit. It hardly costs anything to put together an effective webinar. They are basically self service programs that will guide you through the steps of making them. In a nutshell, you sign up for a flat-rate plan based on how many attendees you think will be in each webinar, and how many webinars you think you’ll be running during the month. The more you use webinars, the more cost-effective it is.
#3: Builds Relationships In Business
When a business puts on a webinar for their customers, it’s going to generate leads and build clientele. It puts your company on the forefront of being a leader in your industry. Plus, when people register for the webinar, you instantly have access to their contact information for further marketing use. Even if the webinar you are putting on is free, what you gain in customer information is invaluable for later uses.
#2: Allows For Instant Feedback
Another huge reason to use webinars for education is that it allows for instant feedback from the attendees. Many webinar platforms will allow you to use polls during the webinar to collect feedback and answers from the attendees. There is almost always a chat or questions feature that allows the attendees to interact with you. You can even send out a survey at the end of the experience to figure out what went well and what didn’t translate for the users who watched the webinar.
One of the most important components of education is the ability for a student to interact with the instructor. Webinars allow educators to interact with their students, no matter where they are, in a way that is quick, documentable, and easy.
#1: Guest Speakers You Might Not Get In Person
People are more willing to do things remotely and it’s more cost effective to eliminate transportation costs for guest speakers. For example, say as a Fortune 500 company, you want to train your existing employees on some new aspect of your business. You can basically have anyone in that field of experts speak for your webinar remotely as a guest speaker. It certainly ups the excitement factor of who you might be able to have as a trainer on your webinar.
With advances in technology pushing people more toward mobility, it only makes sense to provide some educational tools that allow people to learn on the go, no matter where they’re at. Webinars provide the perfect avenue for anyone looking to learn in the digital age.