It is obvious that if you want to get more leads and generate more online business, you need to optimize your Ecommerce platform. To turn your website into lead generation machine, ensure that the site has a straightforward design, is user friendly and a good information source for your visitors.
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Here’s what you need to do to optimize your site:
Optimize your Home Page
Irrespective of whether you are using B2C or B2B ecommerce platform, if your homepage is not well-designed, it is sure to drive away visitors. With homepage getting majority of traffic (more than 50% of all visitor traffic), one simply cannot afford to keep the homepage crowded and confusing.
A welcoming site with a memorable navigation experience can work wonders to maximize your lead generation efforts. You need to organize your product images into categories, which makes it easier to understand and moreover it simplifies the searching process.
Focused Call-to-Action (CTA)
As we all know, calls to actions (CTAs) are often used for lead generation. However, if you personalize your CTA, depending upon your visitor’s past purchases it can certainly help to get more leads. So dynamic content and on-page personalization is the key to attract leads and improve conversions.
Also, you can place multiple CTAs at various locations of your site such as side bar and right above the comments. This too can greatly enhance results. So you might have designed you site from the best Online ecommerce solution provider but you simply cannot ignore the importance of crafting a personalized CTA for each page on your site.
Easy Signup Form
Making signup difficult will surely turn your visitors away. On the other hand, keeping the signup forms easy can substantially increase signups. Short signup forms wherein you ask the visitor to enter minimum information quickly, connect with people and generate more leads.
Update Content Frequently
By updating relevant content frequently in the form of blogs, press releases etc., you improve the rankings of your site. Since you are able to improve the visibility of your site in Google and other search engines, which in turn increases traffic and bring leads to your site.