Introducing a new film by adidas Originals: ‘Original is Never Finished’. The ad features visiona...
Introducing a new film by adidas Originals: ‘Original is Never Finished’. The ad features visionaries from the worlds of music, art, skate, and sport. Reaffirming the notion original is never finished, the film features a remix of the iconic song, “My Way” by Frank Sinatra with a provocative approach to today’s streetwear culture. adidas Originals turns to the new generation of creators to inspire them to redefine their meaning of originality. ‘Original is Never Finished’ film explores this idea that driving culture forward can recreate the idea of what is truly original.
Featured in the film are Snoop, pop stars Dev Hynes (aka Blood Orange), Stormzy and Mabel, Los Angeles Lakers Brandon Ingram, and former NBA star Kareem Abdul-Jabbar.
Ad Agency: Johannes Leonardo
Production Company: RSA Films and Cape Town Egg Films
Visual Effects: Blacksmith
The Cast Includes:
Song: Remix of "My Way" by Frank Sinatra remade by Human
Snoop Dogg in "Doggystyle"
Stormzy in "Trap Syrup"
Mabel in "Tunnel"
Kareem Abdul-Jabbar & Brandon Ingram in "Raining Basketballs"
Dej Loaf in "Inflated"
Dev Hynes in "Mirrors"
Gonz and Lucas Puig in "Lucas & The Gonz"
Petra Collins in "The Birth of Venus"