So today as I was changing clothes after my lunch time walk, I noticed this as I was slipping on a new pair of jeans I bought this weekend.

Right there on the inner waist band is a declaration from Lee Jeans that I am beautiful.

You are Beautiful Lee Jeans

At first I was like “Aw, that’s nice.”

And then I was like “Waaaaaitttt a minute.”

I’m not inclined to appreciate my jeans company tossing me compliments every time I put my pants on.

I’m more inclined to be annoyed that it’s basically a marketing ploy to make me feel good about myself, and perhaps by extension, the company that thinks I’m beautiful. You know, so I buy more jeans that love me.

I’m onto you, Lee!

And question – did they put these cutesy reminders in the waist bands of mens jeans, I wonder? Like, “You’re one handsome man!”

Do men need a reminder how wonderful they are, or just insecure women who hate trying on jeans and having them not fit right and then feel like crap about themselves? What’s the message to woman here?

Let’s have it. Tell me how you feel about “You are beautiful” in the comments. Love it or hate it?