By implementing these strategies, your business will receive hundreds of daily phone calls from potential customers, exponentially increase the number of page views that each visitor to your website provides and create pay-per-click campaigns that provide a return on investment of more than 100 percent.

A Responsive Website

You should design a website that allows visitors to sign up for accounts, to save their billing information and to leave comments underneath each new article that you post. Visitors should also be able to bookmark a page or share your site on one of the social media networks with the click of a button. The more interactive you are with your website visitors, the more user-friendly your website will be. If your website has been plain or boring in the past, try to implement changes that will allow it to be a more responsive website.

Local SEO

Numerous studies have indicated that the vast majority of people who log onto the Internet from their mobile devices are searching for a product or service locally. By utilizing local search engine optimization with Orange Soda and other online companies, you can focus on keyword phrases that are searched for at least 10,000 times per month but have hardly any competition from other companies. Additionally, you should add your business to Google Maps, and as soon as your company is included, its website will rank above the organic search results for targeted keywords. Again, if you are unfamiliar with how to do this, seek out professional help.

Pay-Per-Click Marketing

You can set up a pay-per-click advertising campaign that will let you choose the part of each web page on which your ads are placed, determine the price that your company pays for each click and select geographical areas that will deliver traffic to your website. Google is now offering a voucher for $100 to any business owner who signs up for a new pay-per-click account.

Pay-Per-Call Marketing

A business owner can launch a pay-per-call advertising campaign that will allow hundreds of affiliates to promote the company’s phone number. A marketer can choose the minimum amount of time that a caller must stay on the phone in order for a commission to be paid and offer special links that instantly change all of the numbers on the company’s website to an affiliate’s promotional number.

If you don’t know much about online marketing strategy, don’t let that keep you from using it for your business—it will help you more than you know. It is worth the investment to hire a professional to do this work for you if you truly want to get your name and reputation out there. Another good idea is to invest in hiring someone who can teach you (and your employees) how to do these things on your own so that you can benefit your company with online marketing while still keeping your vision for the company intact.