Live from New York, it's Fashion Week. Into The Gloss reports from the frenzied backstage corridors of the Spring 2017 (and sometimes Fall now, wear now, people) shows to bring you all of the makeup, hair, and occasional manicures you'll want to wear next season. Or maybe right now—live your life. Keep checking back throughout the week for updates, and stay tuned for key takeaways from our favorite runway looks. Oh, and follow us on Instagram @intothegloss for real-time coverage. Let's get into it:

Opening Ceremony

2017 is the year of the low bun. OC's version was architectural (naturally), pulled back into a faux triangle hairline. Yadim's makeup followed graphic suit—dramatic winged Maybelline Eye Studio Drama Gel drawn from the middle of the eye out, inspired by pageantry. The pageantry of life, maybe? Anyway, Aubrey Plaza was there, and she looked gooood.

Alexander Wang

"Wang is everything I've ever wabted." That was Tom's review, in one frenzied and unAutocorrected text message. Mainly because Tom's been sunburnt blush's loudest advocate for the last two years. On display here is Nars' Cappadoce Multiple as a base with Portofino layered over essentially right under the eyes. Then Guido bleached and cut some hair (which is classic Guido, if you know him) and everybody celebrated with McDonald's.


MAC Studio Conceal and Correct, Prep and Prime Transparent Finishing Powder, Brow Set, and Eye Gloss. You can do this at home.

Tommy Hilfiger

Imagine boarding a ship bound for a distant land—Montauk, maybe—only to be intercepted and captured by fun-loving pirates who all look like Gigi Hadid and are wearing nautical fringe bandanas. That was basically the flavor of Tommy Hilfiger's Hadid-fronted show, and like true seafarers, the models wore Covergirl Highlighter and Zoya Naked Manicure Base Coat with little else.

Cushnie et Ochs

Another red lip moment, this time dual-toned (a look we love) and inspired by Michelle Pfeiffer in Scarface. The top lip is cherry matte in Perfect Score, the bottom is a matte pink in Relentlessly Red, and the blush was a combination of the two shades. Balance is everything.

Jason Wu

This is Yadim's take on red lips—precise and nuanced. The base is Maybelline Color Sensational Liquid Lip Color in Orange Shot, finished by tapping in the matte Orange Danger over top. Pairs well with some of the most wearable "wet" hair seen to date, care of Tresemmé Hair Gel, a heavy hand, and a paddle brush.


American beauties by Diane Kendal and Odile Gilbert. Big brows (Nars Matte Eyeshadow plus Brow Gel), flushed cheeks (Deep Throat), and stained lips (a forthcoming Matte Lip Pencil that looks a lot like Sex Machine. The hair was inspired by American fashion magazine covers, the end result being a wet chignon we're not going to attempt at home, but that looks amazing here.

Creatures of the Wind

Bedhead, prepped with Bb Surf Spray and pulled into a low bun, and a red lip, courtesy of Nars Dragon Girl with Exhibit A pressed on top. An undone look you can believe in, thanks to Holli Smith and Mark Carrasquillo.

Brock Collection

Beautiful clothes fit for a 21st Century Jane Austen heroine, and dreamy Benjamin Puckey makeup. It's your standard daywear, but turned up two notches—bronze and taupe eyeshadow shades from Maybelline’s The Nudes Palette, Color Sensational Liquid Lip in Nude Flush applied like a stain, and filled, fluffed, and thickened brows.

Adam Selman

Emi Kaneko wants you to wear blush, everywhere. Start at your cheekbone, graze the corner of your eye, and don't stop until you hit your ear. Then put it on your eyelids and lips. When you think you've put enough on, it's time for a second coat. As you suspected, Tom's thrilled.

Photographed by Tom Newton. Post updated as of September 14 at 9:30 AM.

See all the looks from last week's Tom Ford Fall 2016 show here—or click this way for more of The Backstage.