I wish I had more time to do a review of this great book that I’ve just read – Ann Handley’s Everybody Writes. I couldn’t wait to share it with you, so I’ll point you in the direction of other reviews (read this for that).


I’m also sharing from the book’s website.

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content consists of six parts:

How to Write Better (or How to Hate Writing Less, for the recovering or “adult onset” writer) offers some handy scaffolding and blueprints for better thinking and writing.

Writing Rules offers easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.)

Story Rules (Part 3) and Publishing Rules (Part 4) give some guidelines on elements that infuse your content with heart and soul and integrity, and layer it with a warm blanket of trust. There’s a lot to learn here from the ground rules of journalism and publishing, so those are covered, too.

Things Marketers Write gives you a super-tactical look at typical marketing tasks.

And, finally, Content Tools delivers a reference list of resources and paraphernalia to help you produce your best work.

If you want to get a sneak preview, go here and also look at this infographic.




If you are new to Friday Reflections, here’s what it’s about. It’s the end of the week, you’re probably exhausted with work, and all you want to do is sit back, put your feet up, sip on some fancy cocktail or wine, and write away. Sanch of Living My Imperfect Life and Write Tribe give you writing prompts and all you have to do is choose any one of those prompts to blog about and link up between Friday and Monday. After you link up, be sure to spread the love by visiting other bloggers who have linked up too.

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 ‘Write Tribe

 Prompts for this week:

Prompts for 11 November 2016
1. List 10 things you hope to be remembered for
2. Describe 5 strengths you have
3. Five people who have influenced you
4. “Fairy tales are more than true: not because they tell us that dragons exist, but because they tell us that dragons can be beaten.” – Neil Gaiman. Use this quote in your post or as an inspiration for one.
5. Picture Prompt (via https://everydaygyaan.com)