… so why do I bother to write it?

Pointless, my favourite TV show

Pointless, my favourite TV show

It seems that when I post a link to a blog post on Facebook lots of people comment on Facebook (never on the blog itself) and haven’t read the post anyway. It sometimes worried me and made me think sometimes that blogging was a pointless activity.

Here was I taking all this trouble to write something, but nobody was reading it. And anyway the people whose opinions I was seeking never responded because Facebook never showed it to them. Facebook’s algorithms seem pretty pointless too. I have something like 470 friends on FB, and Facebook only shows me stuff from about 15 of them. I become friends with someone on FB, and Facebook shows me their posts for 3 days and then stops. So what’s the point?

But then I read this (from a link from Twitter), and thought I’d better stop worrying about it Why it’s a very good sign that people don’t read your content:

When I started out as a blogger, I had no idea what I was doing. I was working so hard, and creating content that was pretty darn good. And yet, nobody was reading my posts, commenting, or sharing. I was frustrated.

Pointless-3But if it’s all pointless anyway, what does it matter?

As that article points (oops!) out, it doesn’t matter whether people read it or not, so why bother to try to write anything coherent when no one is going to read it anyway just random stream of consciousness stuff will do and writing a blog post will be like a dog scratching itself to get rid of flees but why is my doing still scratching himself when I just put Frontline tick stuff on him three days ago? Ah, Frontline there’s a brand, and brands are the most important thing nowadays. Content is nothing, brands are all. I’ve seen web sites that ask you what you’re interested in and one of the important things to be interested in is brands not brands of anything — cars, shampoo, antitick stuff for dogs it doesn’t matter the important thing is brands. Not art literature books or anything just brands.

TelkomQuotaActually I haven’t been reading many links on Facebook myself lately either. I “like” it or not based on the headline, because if I go to the article itself this will happen –>

And waiting for web pages to load becomes like watching paint dry. Telkom does have a thing where you can buy more bandwidth and speed it up again, but it hasn’t been working for a week now, which makes Telkom Internet pretty pointless too.

So I’m not reading your content and you’re not reading my content, but that’s a good thing, according to the quoted article, which I bet you haven’t read either.

And so life is reduced to pointless click bait.

 

Filed under: blogging, social networking, society Tagged: brands, communication, Facebook, pointless, reading, social media, Twitter, writing