“More than 1,000 wishes have been granted through the Make-A-Wish Foundation of Southern Nevada and now LBS will help grant at least one more,” said Billy Richardson, chief executive officer of LBS. “On behalf of LBS, I would like to thank the community for coming together and helping support the charitable cause.”
When customers ordered the “Make-A-Wish” burger between Dec. 9, 2009 and Jan. 1, 2010, LBS: A Burger Joint donated a portion of the proceeds with each purchase. The support received by regular and new customers alike, far outreached original expectations.
“We are delighted that LBS: A Burger Joint chose to sponsor the wishes of children fighting life-threatening illnesses when sharing their success with our community,” said Karen Iglesias, president of the Make-A-Wish Foundation of Southern Nevada. “The Make-A-wish Burger was enjoyed by so many of their customers this holiday season they actually raised a staggering amount.”
The holiday event held at LBS: A Burger Joint, alongside Make-A-Wish Foundation, is an excellent example of utilizing a partnership to engage community members and customers to participate in philanthropy events. The best part is, the company, the charity and the community benefit.
Strengthening relationships within our community is key to creating opportunities not only for charities, but also for businesses and potential donors. The goal here was to impact and improve lives, but in doing so LBS demonstrated they are interested in more than consumer sales. They are part of the community too.