One of the most popular (and recurring) questions our publishers ask is, "How do I maximize revenue for AdSense for feeds and ensure my subscriber stats are as accurate as possible?" Some of you can recite the answers to these questions backwards and forwards (though we find typing it backwards is quite difficult, so we'll leave you to say that aloud). But for our many new publishers that are just tuning in, here's the recap.

Just setting up AdSense for feeds ad units in your AdSense account is not enough to start seeing traffic and revenue to your feeds. It's critical that 100% of your feed traffic be directed to the feed(s) you created in AdSense for feeds or your FeedBurner account. Luckily, this is fairly easy to do via two standard methods.

  1. Redirect your original feed. This is the recommended option for all publishers, but especially if you have an already established blog or feed that already has subscribers. This option ensures that all traffic gets funneled to the version that has both advertising and subscriber tracking enabled. We've detailed this process in this Help Center entry.

    Step 2

    An added bonus: a plugin for self-hosted WordPress installations and feed-specific features within Blogger and TypePad make redirection much easier on these two publishing platforms.

  2. Promote your feed. This is recommended only in the cases where you are setting up a new blog, or have an existing blog or feed that has no traffic. For example, if your feed is found at, you would change your blog template to link only to this version of the feed. Note you have to make sure to change it not only where you promote your feed directly, but also everywhere you have feed autodiscovery links in your template. (One other place to keep in mind: BrowserFriendly.)

Hopefully, this reminder will help everyone get on firm ground with how to maximize traffic to their feed and revenue from it, too. In future posts, we will be covering how to increase traffic and subscribers to your feed, so hang on to your hat!